Make Sales With WhatsApp
Hello everyone!
On Day 4, we will teach you on how to make a sale by using WhatsApp effectively.
Selling in WhatsApp is totally different if you had ever tried in Facebook, Instagram or your own website.
Today’s objective is to get your first sale through Yezza. For those who already get the hang of it, you can multiply your sales by knowing these few fun facts.
Selling has 3 stages :
- Opening
- Closing
- Ask
OPENING (50%)
The first 3 seconds of selling is very crucial. If you succeed, 50% of the work is done.
Remember, don’t over focusing to close the sale. It’s the 2nd step. Don’t rush.
Focus on the 1st step instead which is building trust with your customer in the first 3 seconds. When the trust is made, the 2nd step which is closing will be much easier.
So how to build trust in just 3 seconds?
There are 2 things that you need to do :
1. FAST RESPONSE
Crucial in WhatsApp world. Every message that you received need to be responded in 3 minutes. Faster, the better. And don’t dare to just blue tick.
If email, replying in 30 minutes is already consider fast enough. But the WhatsApp world is different. 30 minutes is already too late.
So, the KPI should be given to salesperson when selling via WhatsApp is ‘Respond in 3 minutes’. If you can made it in 3 seconds, customer will feel wow!
Without doing any other technique, and focus on ‘Fast Response’, you will multiply your sales. Believe you me.
2. BUILD AUTHORITY
In first 3 seconds, you should build authority as a seller. The easiest way is :
- Use a suitable profile picture :
A picture that have a face and a logo. Don’t fill the space with just logo (This is WhatsApp, not social media). Don’t use random pictures like cats or dogs (unless you are selling pet related product :P) - Simple introduction and straight to the point :
“Hello <salutation><customer’s name>. I’am <first name only> from <brand name>. I’m here to assist. Is there anything I could help you with?”
So, if you fast response + build authority, you will get customer’s trust in the first 3 seconds. It’s already half way on making your sale. The 2nd stage will be easy.
Good opening will lead to Trust.
Bad opening will lead to Frust.
CLOSING (49%)
Every customer will have uncertainty / objections when making buying decision.
“I’ll wait till end of the month”
“Sorry, I’m still surveying.”
“I’ll decide late”
“Can I discuss with my husband first?”
In reality, these customer’s objections can be categorized to 5 categories :
NO need, NO money, NO hurry, NO desire & NO trust.
1. NO NEED
Real Issue : Unable to see the benefit of our product.
Response : Match 1 benefit of your product with 1 problem that they are facing.
2. NO MONEY
Real Issue : Still unclear about the value of our product is higher than the price that they paid.
Response : Show them “Return on Invesment” (ROI) / that they can get through our product.
3. NO HURRY
Real Issue : Still on early stage of buying (cold leads).
Response : Convert them into warm leads or hot leads by giving them the right and killer info. You can also create sense of urgency, if suitable.
4. NO DESIRE
Real Issue : Unclear about the solution of the product recommended.
Response : Educate customers through right questions. (If you overdo this, it will leave the customer uncomfortable)
5. NO TRUST
Real Issue : Like about our product but didn’t trust you.
Response : No need to promote your product. But show your brand authority. Most effective method is to share good testimonies from previous customers that have used your product.
Remember, on this 2nd step, it’s the duty of the salesperson no to engage a debate with client. Manage customer’s uncertainty.
Don’t refute, but handle the objections.
General steps to manage objections are :
- Always and always agree with customer’s uncertainties. Don’t object.
- Then understand the real issue & start from client’s perspective.
- Match their perspective with the most value that the customer’s will get.
Interestingly, customers that have objections are tend to be more serious than those who didn’t object at all. So after this, if you face with tough customers, “Bring it on! I will handle it”
ASK (1%)
This is the last step and yet the turning point whether you can close the sale or not. But most of us didn’t do it.
Even though it’s only 1% of the whole selling process, it’s the deciding factor whether you’ll succeed or not.
In every sale, it must ended with ‘Ask For Sale’. Period.
Which is a simple question like “Okay sir, confirmed 5 boxes of dates yes?” or “Thank you sir for buying 5 boxes of dates. I’ll share the bank details, you can click it and proceed with the payment.”
Without 1 sentence of ‘Ask for Sale’ at the end, the selling process will be left hanging. This is not good.
So, what is the tips for Ask for Sale?
1. JUST ASK :
That’s right! Just ask the customer to pay. Why so directly ask? Because we already done the first and second step. The third step is like a striker in front an open goal, just make sure the ball enters the net.
So don’t hesitate, ask. No special technique and quotes. Just ask.
2. BULLET
To facilitate the 3rd step, you need to reserved a bullet. Only use on step three, especially at he final moment.
Bullet examples are additional discount or free gifts.
This Bullet only effective in WhatsApp Commerce and not at e-commerce platform.
It’s the same situation when you bargaining with a seller at the market. The seller will have his final way of ask for sale.
“Okay, final deal. I’ll give an extra 10 percent discount but you must pay cash.”
3. FOLLOW UP
Most of selling process can’t be made in one attempt. So don’t give up or abandon the customer.
The main key to multiply sales is Follow Up
Give the customer a little time and space, then you can follow up. Do re-opening (Step 1) then close (step 2) and & ask for sale (step 3).
Many overlooked the power of follow up or done it halfheartedly.
On contrary, it works!
CONCLUSION
Selling using WhatsApp is easy if we know the right technique. There are only 3 steps :
Opening > Closing > Ask.
Furthermore, with the help of Yezza, the selling process using WhatsApp will become automatic and help you to scale your business.
Tedious and routine work are manage by Yezza, so that you and your sales team can focus on selling activity only.
Easy & Focus driven.
So what you’re waiting for? Go make your first sale with Yezza in 3 hours!
P/S : When you succeed your first sale with Yezza, do share the good new with us okay? We can cherish the moment together!